Video Marketing for Talent Teams

The HR Innovation and Tech Fest kicked off last Monday at the ICC in Sydney. For those who weren’t able to make it, allow me to set the scene before I share my highlights from the event.

With so much chit-chat around the importance of developing a strong employer brand for 2020, we fear that some of you are suffering from analysis paralysis.

Fixating on strategy can cause you to get caught up in perfection, overlooking the value of authenticity and spontaneity.  

BIG shifts are happening in the world of work. Recruiters around the globe are realizing the benefits of using authentic, employee-created video throughout the hiring process.

The VideoMyJob crew had a ball at RecFest! It’s a unique event on the Australian scene and huge kudos must go to Andrea Kirby and the team at The Recruitment Events Co for pulling off an even bigger, better edition than last year.

As an HR and Talent Acquisition leader do you struggle to get buy-in from business leaders to invest in your employer brand? 

If you’re like most of your industry peers, you already know you need a compelling and differentiated employee value proposition (EVP). You understand that you need to start investing in employer branding activities to attract, engage and retain talent. This is not new news.

You’ve got budget, you’ve got clear measurable goals, you’re ready to launch your shiny new tech tool to the world, right?! Stop right there. I know you’re excited about it, but technology adoption takes planning and getting video investment across the line with your senior leaders is just the beginning. Now you need to build excitement and motivation in your team, with your hiring managers and if you haven’t already started - it’s time to get the marketing folk onboard as well.

People often ask me “Without breaking the bank, what are the best accessories to help me make professional-looking smartphone videos?”

You know the saying, the best things in life are free? Well, that may be true when it comes to friendships, hugs and sleep. But if we’re talking video to enhance your recruitment marketing strategy—which we are—then you probably want a tool that meets your business needs, not just one that’s easy on your wallet.

57% of talent teams already have a video recruitment strategy. Of those, 95% plan to spend as much, or more, on video in the next 12 months. What does that tell you about the state of video in talent today?