Video Marketing for Talent Teams

The HR Innovation and Tech Fest kicked off last Monday at the ICC in Sydney. For those who weren’t able to make it, allow me to set the scene before I share my highlights from the event.

Spoiler alert! A video job ad script is not a ‘copy and paste’ of the written job description, aka JD. Why? For starters, the way you express yourself when writing, can sound very different to the way you talk.

First impressions last a lifetime. With unemployment at an all-time low, skilled candidates have more choice than ever—you need to make that first impression count!

I’m not sure I need to convince you that people love watching videos. But just in case, did you know that YouTube users consume more than 1 billion hours of video every day?

We are moving to an inbound recruiting model, using digital channels and talent communities to attract candidates through the discovery of online content.

Who are the professionals that stand out from the crowd? Those who generously share quality content. These 'thought leaders' quickly become the go-to experts and trusted practitioners in their niche. Do you want to be known for your personal service and ability to go the extra mile? You need to leverage the power of video to increase your reach, credibility, and visibility.

Video is no longer a ‘trending’ recruitment marketing strategy. It's here, and it's a powerful way to build your employer brand, communicate your employee value proposition and reach hard-to-find talent.

Yodel know their candidate personas, they’re all about authenticity and transparency—they want to see the real McCoy. Video job ads, with hiring managers, are an integral part of Yodel’s push to create a world-class candidate experience.

SMAART Recruitment were looking for a way to cut through the noise of traditional recruitment advertising. What started with recruitment videos has now evolved to touch nearly every area of their business.