The Role of Employee Story Video Tech for Talent Attraction

Traditional Talent Attraction and Recruitment Marketing methods, while still relevant, are evolving as the potency of storytelling through video becomes increasingly clear.

In our latest VMJPod, Hung Lee the Editor and Community builder at Recruiting Brainfood, and VideoMyJob's CEO, David Macciocca explore how incorporating video can significantly enhance talent attraction and retention.

From addressing the timing of content viewership to the ease of video production at scale, these thought leaders unpack how organisations can benefit from VideoMyJob's innovative solution to attract top talent.

Why Employee Story Videos Matter

As online consumption habits evolve, video has emerged as the medium of choice. Candidates now prefer short, snackable video content over blocks of text when researching employers.

However, despite this shift, many companies still rely solely on static corporate messaging and imagery. As a result, they struggle to create an emotional connection with potential hires in an increasingly competitive market.

During the session, Hung Lee emphasised the shift in media consumption habits:

“You have to be living under a rock not to recognise that just general media consumption is moving away from reading words on screen and more about watching stuff on screen, typically watching on smaller screens in shorter bursts. And that's how we're going as consumers,” said Hung.

The discussion echoed a critical realisation for employers: adapt or fall behind. Video isn't just a nice-to-have; it's a necessity in today's talent market.

Barriers to Adoption

Despite the clear benefits, the adoption rate for video in recruitment remains surprisingly low. As David explained, several challenges impede this transition. Creating compelling content is tough. Employees, understandably, might nervously fumble in front of a camera, and large entities often hesitate to give employees the latitude to produce content that represents not just their personal brand but also their organisation’s.

“It is hard to create good content, and people are nervous on video. Brands find it really hard, particularly large organisations, to give a sense of flexibility and freedom to employees to create content,” David noted

Additionally, the creation of high-quality video content can be both time-consuming and costly.

David highlighted another significant barrier: ownership. Typically, content creation falls within the marketing department’s remit, which is already stretched thin with campaigns, ads, and other responsibilities. Recruiters, on the other hand, may not have the capacity or the mandate to produce frequent and engaging videos independently. 

“Not all marketing, not all talent acquisition teams are tied so closely to marketing teams. Marketing is pretty busy… They’re trying to sell their products or build service streams for their sales team, not necessarily to attract talent” said David.

The Solution: VideoMyJob

The solution lies in fostering a collaborative approach, leveraging tools that streamline the video production process while adhering to brand guidelines.

Here’s where VideoMyJob comes into play. David illustrated how VideoMyJob has solved many of these internal issues. The platform provides corporate control and flexibility, enabling companies to maintain brand integrity while making it simple for recruiters and employees to produce engaging, high-trust content. This content often comes from the most authentic sources—the employees themselves—offering a genuine glimpse into the company culture and work environment.

Through advanced AI tools and intuitive workflows, VideoMyJob has made it possible to produce high-quality videos at scale efficiently. David shared a particularly compelling case study with Deloitte, where they managed to produce 102 videos in just four days. The result was staggering, with applications increasing by 50% and engagement doubling compared to the previous year.

The Timing and Placement of Video Content

Understanding when and where to place these videos is crucial. As David pointed out, candidates are often most curious about a company’s culture and values when they are exploring career sites. It is here, in the throes of consideration and research, that well-placed employee story videos can make a significant impact. These videos answer the burning questions candidates have about the work environment, leadership styles, and growth opportunities, providing the reassurance they need to press “apply.”

Efficient Video Production

One of the standout features of VideoMyJob is its ability to generate video content quickly and efficiently without compromising quality.

Gavin Lamb, Talent Solutions Manager at VideoMyJob, demonstrated how the platform automates branding, editing, and even script generation, ensuring consistency and saving immense amounts of time - a boon for busy recruitment teams.

David emphasised that this tool doesn't just serve large corporations but is also incredibly beneficial for mid-sized companies aiming to scale their hiring processes efficiently. By enabling scalable video production, VideoMyJob helps companies showcase their culture authentically, driving engagement and attracting quality candidates.

Conclusion: Embracing the Future

The conversation with David and Hung underscored a pivotal shift in recruitment marketing toward video content. Employee story videos offer an authentic, engaging, and efficient way to communicate an organisation's culture, values, and opportunities. VideoMyJob stands out in this domain, providing the tools and support necessary to create impactful video content at scale.

For those looking to explore this further, VideoMyJob offers a 90-day paid pilot allowing companies to experience the transformative potential of video-based recruitment marketing without a substantial upfront investment. If you’re considering integrating video into your talent strategy, this might be the perfect starting point.

To learn more about how VideoMyJob can revolutionise your recruitment marketing and talent strategy, request to speak with our Talent Specialist today. Don’t forget to mention BrainFood for a special offer!

🎥 Watch the Full Episode Here 

🎙️🎧 Listen to the Podcast Here