Video Marketing for Talent Teams

Attracting top talent and building a strong employer brand are increasingly dependent on authentic content. Our annual Employee Story Canvas provides an in-depth look at the current trends and strategies shaping employee storytelling across the globe.

In the latest episode VMJPod, Rubberband Podcast host Edan Haddock sits down with David Maccicocca, founder of VideoMyJob, to discuss the transformative power of video in recruitment.

This engaging conversation sheds light on the innovative journey of VideoMyJob, the evolving landscape of employer branding, and why video content is becoming indispensable for organisations around the globe. 

Traditional Talent Attraction and Recruitment Marketing methods, while still relevant, are evolving as the potency of storytelling through video becomes increasingly clear.

In our latest VMJPod, Hung Lee the Editor and Community builder at Recruiting Brainfood, and VideoMyJob's CEO, David Macciocca explore how incorporating video can significantly enhance talent attraction and retention.

From addressing the timing of content viewership to the ease of video production at scale, these thought leaders unpack how organisations can benefit from VideoMyJob's innovative solution to attract top talent.

Presenting and meeting with over 100 experts and professionals in the employer branding and recruitment marketing space across Sydney, Melbourne, Brisbane, and Perth has been an incredibly enlightening experience. 

These interactions have provided invaluable insights, highlighting the critical importance of strategic planning, audience understanding (personas), employee storytelling, and demonstrating ROI in our field. Here are the key takeaways from our discussions on four pivotal topics.

It goes without saying that attracting and retaining top talent is essential for companies looking to stay ahead. 

The single most powerful way to achieve this is through the use of employee story videos.

These videos have the potential to move the needle in recruitment efforts and drive bottom-line results by creating authentic connections with candidates and showcasing the unique value proposition of your company.

We’ve all been there. You checked out a new tool, fell in love with the features and know it’s going to make your life a whole lot easier – only to have it knocked back because you can’t prove how it will impact the bottom line.

As part of our Talent Blazers series, we spoke with Michael Wright, GroupM’s Global Head of Talent Acquisition, to find out what the best career sites are doing to stay ahead of the game.

We know that video is booming in organizations around the globe, but how is it actually being used? This article explores the top 10 use cases for talent acquisition videos, along with tips to help you bring the topics to life.

As part of our Talent Blazers series, we spoke with Quila Cervelli, Global Employer Branding Manager at RMIT, to learn how video can be used to boost diversity, equity and inclusion efforts. She also shares tips to address some common video challenges in recruitment marketing.