Video Marketing for Talent Teams

Love it or loathe it, remote working is here to stay, with the COVID-19 pandemic fast-tracking the work-from-home revolution. But how can talent acquisition teams recruit high-quality candidates when they often can’t physically meet them?

Just like snowflakes, no two employees are the same. Their preferred learning and development methods at work can range broadly from high touch mentoring and coaching to low touch curated content and self-paced courses.

From the moment an employee sees your job ad and submits their application, to their first promotion and final day; the employee journey is the sum of all these experiences and everything in between.

Think of your video job advert as, well, think of it as an advertisement! Imagine you are advertising a chocolate bar, do Cadbury list every.single.ingredient in their ads? No. Do they try and tap into an emotional or physical need that will prompt you to think of their chocolate bar next time you’re hungry/sad/romantic? Yes!

30 I hear you protest? Yep, 30. You don’t need fancy tools, just pick up your phone, shoot, send. If you’re lucky enough to have access to a premium video solution like VideoMyJob, you can get a bit fancier, but these ideas don’t need fancy, they need empathy, optimism and they need you to step up and step into action!

To help you create engaging and authentic video job ads we've refreshed our popular three-part ‘How to Create Video Jobs Ads’ series! Today we'll investigate how to write and structure your content, but stay tuned for the updated companion guides which cover best practice for filming and technical set up and practical strategies for authentic video job ad presenting.

Congratulations! You’ve storyboarded, filmed and edited your first in-house video … now what? Video planning and production is the first step to getting authentic and engaging culture content in front of your ideal candidate. The next step may feel a little daunting, but it’s essential for making sure your video gets found.

In 2020, I’d like to make an offering to you! It’s to do with Marie Kondo and your YouTube account.

Marie Kondo is the Queen of decluttering homes, kitchens, wardrobes, draws, etc. She is a staunch advocate of only keeping the possessions that really and truly bring joy! 

What’s keeping the world's most senior leaders in talent up at night? As part of our inaugural State of Video in Talent survey we asked the executives tasked with leading talent acquisition and attraction teams to share their challenges, and their plans for addressing those challenges in 2020.