Video Marketing for Talent Teams

It’s no surprise that job seekers want to hear from the people they will be working with, and reporting to, when considering an opportunity. Can you believe that your company’s mission and values, and a long list of responsibilities and requirements (written in the third person) is not the kind of compelling content that makes a candidate click ‘apply now’?

Middleton Executive are specialists in digital product, technology, and executive recruitment. They help rapidly growing technology companies secure the best product and tech talent globally. So far so good. But what do Middleton Executive do when there’s a global pandemic and so much economic uncertainty that hiring slows to a trickle?

Just eight weeks ago, a global pandemic was the stuff of nightmares and Netflix. Today, it’s our daily reality and it’s fair to say that the pandemic response has well and truly disrupted the business of ‘work.’

Think of your video job advert as, well, think of it as an advertisement! Imagine you are advertising a chocolate bar, do Cadbury list every.single.ingredient in their ads? No. Do they try and tap into an emotional or physical need that will prompt you to think of their chocolate bar next time you’re hungry/sad/romantic? Yes!

Now more than ever, candidates are demanding transparency from employers. They want insights, better communication and realistic job role and company culture expectations. So why aren’t we giving it to them?

It’s been over four weeks since the VideoMyJob team moved completely to working from home, due to COVID-19. After moving from the well-lit, fabulously furnished VideoMyJob headquarters, to our home offices (or dining/living/spare rooms), we’ve had to adjust to filming videos in new locations and a unique set of new challenges; clutter, kids at home, fur-babies and other distractions!

30 I hear you protest? Yep, 30. You don’t need fancy tools, just pick up your phone, shoot, send. If you’re lucky enough to have access to a premium video solution like VideoMyJob, you can get a bit fancier, but these ideas don’t need fancy, they need empathy, optimism and they need you to step up and step into action!

Do you speak video? As in, do you understand how to communicate and simultaneously humanise your brand with video? Do you know how to produce, and strategize your content to connect with your audience and build awareness? 

In times of crisis, how your company chooses to show up for its employees, customers and partners speaks volumes about your culture — more than that dusty set of values next to the photocopier ever will.