Video Marketing for Talent Teams

Visionary Managing Director, Mark Smith shares his experience of introducing video job advertising to his recruitment firm and discusses the challenges of implementation, the benefits of creating a video-first culture and the success people2people has seen in the 2 years since investing in VideoMyJob. 

Looking for some vid-spiration for your end of year videos? Let us help you spice up your out of office messages, inject some life into your office party invitations and thank your customers for a great year! You might even get inspired to enter our festive video competition 🏆

To most of us, employee storytelling and employee testimonial might sound like the same thing. We all want to put our company’s best foot forward, don’t we? Well, the answer is yes, to a degree. If we are truly looking to attract employees who will thrive in our organisation we need to be honest, we need to be prepared to show the downsides as well as all the wonderful things about working at our company.

Pat yourself on the back! You’ve planned, recorded and edited a shiny new video job ad, now what? How do you ensure that the brilliant (go on, you can say it), engaging and entertaining video you laboured over gets in front of your ideal candidate?

There’s no doubt a video application can help candidates to stand out in a competitive market, but have you considered that the same advantage applies to employers?

There are 11 million job postings on LinkedIn. The average job posting is around 700 words, so seven billion seven hundred million words are deployed, right now, to garner attention and engagement from an audience who are usually already employed. That’s a great deal of effort and a lot of noise.

For Siemens, recruitment marketing is all about leveraging the Employer Brand to deliver specific recruiting outcomes.

For recruiters, personal brand is everything. It’s how you engage candidates, it’s how you sell your roles and it’s how you develop relationships that ultimately lead to placements. The challenge is being able to cut through to candidates and demonstrate that you are a person they should listen to and trust. This can be very difficult to do in writing, which is why the best recruiters are turning to video.