How Australia Post are Personalising the Candidate Experience
Employer Branding Manager Quila Israelson talks to VideoMyJob about delighting candidates with video and her experience of introducing new technology to the team at Australia Post.
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For recruiters, personal brand is everything. It’s how you engage candidates, it’s how you sell your roles and it’s how you develop relationships that ultimately lead to placements. The challenge is being able to cut through to candidates and demonstrate that you are a person they should listen to and trust. This can be very difficult to do in writing, which is why the best recruiters are turning to video.
Job ads need a shakeup. Typically, online job ads have hardly changed since they were first launched in the 90s and they’re starting to wear thin on job seekers.
