Video Marketing for Talent Teams

I’m not sure I need to convince you that people love watching videos. But just in case, did you know that YouTube users consume more than 1 billion hours of video every day?

We are moving to an inbound recruiting model, using digital channels and talent communities to attract candidates through the discovery of online content.

Who are the professionals that stand out from the crowd? Those who generously share quality content. These 'thought leaders' quickly become the go-to experts and trusted practitioners in their niche. Do you want to be known for your personal service and ability to go the extra mile? You need to leverage the power of video to increase your reach, credibility, and visibility.

Video is no longer a ‘trending’ recruitment marketing strategy. It's here, and it's a powerful way to build your employer brand, communicate your employee value proposition and reach hard-to-find talent.

Yodel know their candidate personas, they’re all about authenticity and transparency—they want to see the real McCoy. Video job ads, with hiring managers, are an integral part of Yodel’s push to create a world-class candidate experience.

SMAART Recruitment were looking for a way to cut through the noise of traditional recruitment advertising. What started with recruitment videos has now evolved to touch nearly every area of their business.

Randstad are invested in transforming and redefining the way they connect with clients and candidates. Becoming a trusted human partner in the technology-driven world of work is their ultimate goal and video is now an integral part of their ‘human forward’ toolkit. We caught up with Jeannou van Ogtrop-Stijns, General Manager of Education, to discuss how her division has embraced video and some of the results.

Visionary Managing Director, Mark Smith shares his experience of introducing video job advertising to his recruitment firm and discusses the challenges of implementation, the benefits of creating a video-first culture and the success people2people has seen in the 2 years since investing in VideoMyJob. 

Looking for some vid-spiration for your end of year videos? Let us help you spice up your out of office messages, inject some life into your office party invitations and thank your customers for a great year! You might even get inspired to enter our festive video competition 🏆