How will Employer Branding evolve in 2020?
It feels like the last few years have been a love parade of glittering tech floats, so many amazing shiny tools to choose from; chatbots, programmatic ads, video, augmented writing … what could possibly be next?
It’s been a big year for HorizonOne Recruitment; a string of awards, the launch of a new website and their highest headcount yet in just over 10 years of business. So how does a boutique recruitment agency, based in Canberra, win national awards and generally punch well above their weight?
The HR Innovation and Tech Fest kicked off last Monday at the ICC in Sydney. For those who weren’t able to make it, allow me to set the scene before I share my highlights from the event.
Spoiler alert! A video job ad script is not a ‘copy and paste’ of the written job description, aka JD. Why? For starters, the way you express yourself when writing, can sound very different to the way you talk.
First impressions last a lifetime. With unemployment at an all-time low, skilled candidates have more choice than ever—you need to make that first impression count!
I’m not sure I need to convince you that people love watching videos. But just in case, did you know that YouTube users consume more than 1 billion hours of video every day?
We are moving to an inbound recruiting model, using digital channels and talent communities to attract candidates through the discovery of online content.
Who are the professionals that stand out from the crowd? Those who generously share quality content. These 'thought leaders' quickly become the go-to experts and trusted practitioners in their niche. Do you want to be known for your personal service and ability to go the extra mile? You need to leverage the power of video to increase your reach, credibility, and visibility.
Video is no longer a ‘trending’ recruitment marketing strategy. It's here, and it's a powerful way to build your employer brand, communicate your employee value proposition and reach hard-to-find talent.
