Video Marketing for Talent Teams

There’s no doubt a video application can help candidates to stand out in a competitive market, but have you considered that the same advantage applies to employers?

There are 11 million job postings on LinkedIn. The average job posting is around 700 words, so seven billion seven hundred million words are deployed, right now, to garner attention and engagement from an audience who are usually already employed. That’s a great deal of effort and a lot of noise.

For Siemens, recruitment marketing is all about leveraging the Employer Brand to deliver specific recruiting outcomes.

For recruiters, personal brand is everything. It’s how you engage candidates, it’s how you sell your roles and it’s how you develop relationships that ultimately lead to placements. The challenge is being able to cut through to candidates and demonstrate that you are a person they should listen to and trust. This can be very difficult to do in writing, which is why the best recruiters are turning to video.

Job ads need a shakeup. Typically, online job ads have hardly changed since they were first launched in the 90s and they’re starting to wear thin on job seekers.