Video Marketing for Talent Teams

Did you start the year off strong, committing yourself to creating one video per week? But now you find yourself in a video rut and you’re not sure how to get out!?

Video is here and it’s here to stay folks! Hopefully you’ve caught onto this already, but if you haven’t yet, I’m letting you know that it’s definitely DEFINITELY here for good! There, it’s been said. Twice. Let’s move forward!

How do you create a memorable first moment, before you even meet someone? For many of us, our LinkedIn profile is what a new colleague, client or connection bases their first impression on. What does your LinkedIn say about you?

Looking for some vid-spiration for your end of year videos? Let us help you spice up your out of office messages, inject some life into your office party invitations and thank your customers for a great year! You might even get inspired to enter our festive video competition 🏆

What is 'native' video? A lot of people are confused by this term, so let’s clear that up straight away. Native video is video that is uploaded to or created on social networks and played in-feed, as opposed to links to videos hosted on external sites. Native video formats are specific to each social platform and are designed to maximise video engagement (i.e. number of views), discovery and distribution.

On-camera inertia, aka wooden-face syndrome, petrifies us all at some time 😆! Some skills are innate but more often than not new skills need practice, time, energy and effort.

Fostering engagement in your workforce is critical to the success of your business. According to Gallup research, 87% of employees worldwide are not engaged and the same study states that companies with highly engaged workforces outperform their peers by 147%.

So how can you boost employee engagement? And why should your organisation use video to do so?

Don’t be a slave to your teleprompter, learn to work the teleprompter to your advantage so that you can focus on the business of being you.

There are 11 million job postings on LinkedIn. The average job posting is around 700 words, so seven billion seven hundred million words are deployed, right now, to garner attention and engagement from an audience who are usually already employed. That’s a great deal of effort and a lot of noise.