Video Marketing for Talent Teams

People often ask me “Without breaking the bank, what are the best accessories to help me make professional-looking smartphone videos?”

You know the saying, the best things in life are free? Well, that may be true when it comes to friendships, hugs and sleep. But if we’re talking video to enhance your recruitment marketing strategy—which we are—then you probably want a tool that meets your business needs, not just one that’s easy on your wallet.

As we’re edging close to our tenth week of The Focus, what better time to reflect and recap on our last few episodes. We’ve had some incredible guests throughout the series ranging from SEO experts and employer brand strategists, to viral marketers and storytellers. And there’s been no shortage of expertise in the last few weeks.   

Ever heard the expression “In a world of pigeons, be a flamingo”? I’ve seen it on birthday cards and a hundred inspirational Instagram posts and today, it’s echoing in my ears. I’ve been on the phone to Staunch Digital’s Paul Finn speaking about video traffic and our ever growing digital world of content.

Are you still unconvinced about the permanence of YouTube? Dodging facts like 1 billion users and the world’s second largest search engine, like you’re playing laser tag? Let’s skip me yammering on about the value of the channel and take a closer look at the elephant in the room.

Providing an exceptional candidate experience is something PPD Search pride themselves on. Introducing video job ads has set them apart from their competitors and given them a unique edge - a human edge.

We’re excited for another episode of our new web series The Focus: Video Tech in Recruitment & HR, where each week we talk about the hot topic of video in recruitment and HR with special guests at varying stages of video adoption (and resistance!)

Spoiler alert! A video job ad script is not a ‘copy and paste’ of the written job description, aka JD. Why? For starters, the way you express yourself when writing, can sound very different to the way you talk.

Creating a memorable welcome for new staff calls for more than an email, an HR induction appointment and a copy of your employee handbook. If that’s what your onboarding process looks like, we’ve got some simple to execute ideas for videos that will surprise and delight your new starters.