Video Marketing for Talent Teams

Do you speak video? As in, do you understand how to communicate and simultaneously humanise your brand with video? Do you know how to produce, and strategize your content to connect with your audience and build awareness? 

The freedom to work when and where you choose is a huge draw card for today’s workforce. But what happens when we don’t choose, and remote work is thrust upon us?

To help you create engaging and authentic video job ads we've refreshed our popular three-part ‘How to Create Video Jobs Ads’ series! Today we'll investigate how to write and structure your content, but stay tuned for the updated companion guides which cover best practice for filming and technical set up and practical strategies for authentic video job ad presenting.

Enterprise video adoption rarely happens organically. To ensure your team’s success you need a video adoption plan. Without an adoption or change management plan, the initial enthusiasm for video will dwindle and your recruiters will quickly return to the old way of doing things. Here's our road map for successful video adoption at your workplace.

When was the last time you received a holiday greeting card and thought ‘’wow, this business really understands me, this gesture of appreciation fills my heart with joy’’. Err ... never? 

It’s been a big year for HorizonOne Recruitment; a string of awards, the launch of a new website and their highest headcount yet in just over 10 years of business. So how does a boutique recruitment agency, based in Canberra, win national awards and generally punch well above their weight?

Most businesses have a mix of clock-watching minimum effort makers and enthusiastic workers who arrive at every staff event (social or otherwise) too early - on a scale of 1 to 10, how engaged are your employees in the lead up to holidays?

With so much chit-chat around the importance of developing a strong employer brand for 2020, we fear that some of you are suffering from analysis paralysis.

Fixating on strategy can cause you to get caught up in perfection, overlooking the value of authenticity and spontaneity.  

You’ve got budget, you’ve got clear measurable goals, you’re ready to launch your shiny new tech tool to the world, right?! Stop right there. I know you’re excited about it, but technology adoption takes planning and getting video investment across the line with your senior leaders is just the beginning. Now you need to build excitement and motivation in your team, with your hiring managers and if you haven’t already started - it’s time to get the marketing folk onboard as well.