Video Marketing for Talent Teams

To most of us, employee storytelling and employee testimonial might sound like the same thing. We all want to put our company’s best foot forward, don’t we? Well, the answer is yes, to a degree. If we are truly looking to attract employees who will thrive in our organisation we need to be honest, we need to be prepared to show the downsides as well as all the wonderful things about working at our company.

How much time do you spend responding to candidates who don’t make the grade? How often do you hear from formal feedback, anecdotes and peers that this is one of the most frustrating aspects of job search for job seekers?

Fostering engagement in your workforce is critical to the success of your business. According to Gallup research, 87% of employees worldwide are not engaged and the same study states that companies with highly engaged workforces outperform their peers by 147%.

So how can you boost employee engagement? And why should your organisation use video to do so?

Today at the HR Technology Conference & Expo in Las Vegas, Monster will be previewing  an industry leading collaboration with VideoMyJob.  The new Monster Studios mobile app will give talent acquisition, recruitment and HR teams the power to record, edit and publish a video job ad in minutes.

Pat yourself on the back! You’ve planned, recorded and edited a shiny new video job ad, now what? How do you ensure that the brilliant (go on, you can say it), engaging and entertaining video you laboured over gets in front of your ideal candidate?

Don’t be a slave to your teleprompter, learn to work the teleprompter to your advantage so that you can focus on the business of being you.

There’s no doubt a video application can help candidates to stand out in a competitive market, but have you considered that the same advantage applies to employers?

There are 11 million job postings on LinkedIn. The average job posting is around 700 words, so seven billion seven hundred million words are deployed, right now, to garner attention and engagement from an audience who are usually already employed. That’s a great deal of effort and a lot of noise.

For Siemens, recruitment marketing is all about leveraging the Employer Brand to deliver specific recruiting outcomes.