Video Marketing for Talent Teams

First impressions last a lifetime. With unemployment at an all-time low, skilled candidates have more choice than ever—you need to make that first impression count!

This month has been all about stability, it’s not glamorous, but it sure does make for a better user experience! We did manage to squeeze in a few advanced features for our super-users; caption snapping and further improvements to trimming. There’s a host of teeny-tiny editing enhancements which will make the entire editing process smoother, more intuitive and quicker for everyone.

I’m not sure I need to convince you that people love watching videos. But just in case, did you know that YouTube users consume more than 1 billion hours of video every day?

UNLEASH America is the number one gathering place for those who thrive on HR Tech innovation and the workforce revolution. This year's conference in Las Vegas was a dynamic melting pot of ideas, innovation, energy, passion, collaboration, and evolution. With speakers like Esther Perel, Peter Hinssen, Kathryn Minshew and Shakti Jauhar delivering the very latest insights into critical opportunities of the workplace. We’re telling you now, it didn’t disappoint! 

We are moving to an inbound recruiting model, using digital channels and talent communities to attract candidates through the discovery of online content.

Who are the professionals that stand out from the crowd? Those who generously share quality content. These 'thought leaders' quickly become the go-to experts and trusted practitioners in their niche. Do you want to be known for your personal service and ability to go the extra mile? You need to leverage the power of video to increase your reach, credibility, and visibility.

Recruitment conferences, by their very nature, have a huge challenge when it comes to standing out from the crowd of other events in this space, and in making the whole enterprise so distinct and unique that they live long in the memory.

Video is no longer a ‘trending’ recruitment marketing strategy. It's here, and it's a powerful way to build your employer brand, communicate your employee value proposition and reach hard-to-find talent.

Yodel know their candidate personas, they’re all about authenticity and transparency—they want to see the real McCoy. Video job ads, with hiring managers, are an integral part of Yodel’s push to create a world-class candidate experience.