Video Marketing for Talent Teams

Are you still unconvinced about the permanence of YouTube? Dodging facts like 1 billion users and the world’s second largest search engine, like you’re playing laser tag? Let’s skip me yammering on about the value of the channel and take a closer look at the elephant in the room.

Providing an exceptional candidate experience is something PPD Search pride themselves on. Introducing video job ads has set them apart from their competitors and given them a unique edge - a human edge.

So you’ve mastered the video job ad… don’t stop there! Now that the team is comfortable on camera and engagement is beginning to climb, it’s time to review and spice up other areas of your communications and recruitment marketing strategy. 

We’re excited for another episode of our new web series The Focus: Video Tech in Recruitment & HR, where each week we talk about the hot topic of video in recruitment and HR with special guests at varying stages of video adoption (and resistance!)

My intense week started with a LinkedIn sponsored pre-conference check-in at The Bungalow, with the beautiful backdrop of Venice Beach (stunning). I finally met the wonderful Stacey Broadwell (TechRecruit Founder) in person! It was also my first time out of LAX Airport, it certainly won't be my last! So here's the wrap (have no fear, no actual rapping occurs).

We love to immerse ourselves in the work of thought leaders, vendors and fellow practitioners who inspire, educate and motivate us to do better. There’s nothing quite like hearing from someone who’s done it before, analyzed the data or built a new tool to get us inspired to try something new (or go back and improve something old!)

Spoiler alert! A video job ad script is not a ‘copy and paste’ of the written job description, aka JD. Why? For starters, the way you express yourself when writing, can sound very different to the way you talk.

In May 2019 VideoMyJob’s 150 customers created 2064 videos. That’s an average of nearly 14 videos per team, per month! This video production total is growing every month as our customers adopt employee-generated video as a ‘business as usual’ practice that is an indispensable part of their communication strategy.

In a world where HR is rapidly evolving and we are bombarded with new information daily, it’s crucial to find a way to stay on top of the latest trends. Enter the podcast. The perfect multi-tasking channel for current news, case studies, and innovation awareness.