Video Marketing for Talent Teams

Recruitment conferences, by their very nature, have a huge challenge when it comes to standing out from the crowd of other events in this space, and in making the whole enterprise so distinct and unique that they live long in the memory.

Video is no longer a ‘trending’ recruitment marketing strategy. It's here, and it's a powerful way to build your employer brand, communicate your employee value proposition and reach hard-to-find talent.

Yodel know their candidate personas, they’re all about authenticity and transparency—they want to see the real McCoy. Video job ads, with hiring managers, are an integral part of Yodel’s push to create a world-class candidate experience.

An Australian, a Scotsman and a Macbook walked into a bar… it’s not everyday we run a transatlantic demo from a beach hut in the beer garden of an English pub, but there’s a first time for everything!

Creating a memorable welcome for new staff calls for more than an email, an HR induction appointment and a copy of your employee handbook. If that’s what your onboarding process looks like, we’ve got some simple to execute ideas for videos that will surprise and delight your new starters.

We’ve had a makeover! Our new website is packed with feature info and customer stories. Log in to check out the cleaner and easier to navigate team dashboard. This is the first release, we have plans to gradually improve the desktop functionality and build a greater library of customer stories and add examples of great video content from our clients.

Did you start the year off strong, committing yourself to creating one video per week? But now you find yourself in a video rut and you’re not sure how to get out!?

SMAART Recruitment were looking for a way to cut through the noise of traditional recruitment advertising. What started with recruitment videos has now evolved to touch nearly every area of their business.

Video is here and it’s here to stay folks! Hopefully you’ve caught onto this already, but if you haven’t yet, I’m letting you know that it’s definitely DEFINITELY here for good! There, it’s been said. Twice. Let’s move forward!